You will not grow your blog’s traffic without doing these 3 things
Did you will not grow your blog’s traffic without doing these 3 things?
- SEO (Search Engine Optimization)
- Excellent posts and including graphics and/or videos
In this text, we are going to talk about how to grow a website’s traffic (both corporate and personal) by over 50% in just a month. In August 2020, I gained more than 50% of unique visitors after starting my new tech blog- Digital Resource KE.
First things first, how to do you get the first 100 unique visitors to your new blog or website? The first 100 is a milestone as little as it may sound leave alone 1000.
Today. blogging has greatly revolved and the kind of tactics currently used weren’t there about a decade ago. Blogging has become 20 % writing and 80 % marketing and promotion.
At the moment, a blogger cannot afford to publish a post and let it sit in their site without marketing it because they will end nowhere. There are millions of blog posts published daily all over the world and it is upon each one of us to compete for their space in the already saturated field.
But as they say with content creation there is space enough for everyone. You just need to find yours. To begin with, how did this magic happen. Well, you are going to find out that it’s not magic.
Let’s talk about consistency, Search Engine Optimization (SEO), and Quality Content as some of the main strategies for increasing traffic to your site. Please note, you will not grow your blog’s traffic without doing these 3 things
Be consistent in publishing new posts
My current schedule says that I write and publish two posts in a week. Therefore, Wednesdays and Fridays are my days.
As a content publisher, you can schedule just a post weekly and do it well to your level best.
As a blogger whose main goal is to thrive, consistency is key. What do I mean by this?
First, it is important to create a schedule for your blog. This applies to corporate blogs as well. Ask yourself the following questions;
- How many posts or articles will I publish in a week or month?
- What Social Media platforms will I share my blog posts on and how frequently?
You don’t want to find yourself in a scenario where you publish a single post then you disappear for 3 months only to show up and begin explaining that you took a break.
Google doesn’t know you took a break. You’ll give the impression of a joker who isn’t sure what they are doing and your site will not rank anywhere in Google search results. I talk about Google more often because it’s the top search engine that’s popular.
CoSchedule which I recently discovered comes in handy and helps in organizing blogging calendar and marketing calendar especially on Social Media which is equally important.
You will notice that in one of my previous I discussed some of the reasons why a new blog won’t show up on Google’s search results or be indexed by Google. One of the reasons I gave is lack of consistency especially within the first 6 months which makes Google believe you are unreliable.
To sum up, I would like to emphasize that consistency is key in gaining more audience and getting organic traffic.
Practise proper SEO-both off-site and on-page SEO
Secondly, SEO is a website marketing strategy that focusses on increasing a site’s visibility in organic (also means non-paid) search engine results. This in turn improves rankings of websites, drives traffic, and makes search engines aware that the website or blog exists.
There are three types of SEO that you can use to improve your marketing strategy NAMELY;
- On-Page SEO
- Technical SEO
- Off-Site SEO
For On-Page SEO I use Yoast SEO Plugin which helps me in keyword research and keyword optimization.
Technical SEO improves a website/blog’s readability and makes the site user friendly and easy to navigate by the audience. This aspect increases traffic to your site because your audience will not have trouble going through your content and finding what they are looking for. Some key elements of SEO are:
- Site speed
- Structured data
- Site architecture
Off-Site SEO is the type of SEO that improves the website’s reputation and authority. This aids search engines like Google, Bing or Yahoo in determining whether a website is reliable, trustworthy and reputable.
A huge number of Off-Site SEO has to do with the number of backlinks a site is getting. This simply means how many other websites are linking your posts in their published posts.
That gives search engines the impression that your site is a credible one and popular among readers and other content publishers. As a result, your site will rank highly especially with Google which is the number one search engine on the Internet today.
Produce Quality & Excellent Content to grow your blog’s traffic
In my previous post I explained what excellent content means in the content of a website or blog.
Quality does not mean numerous. You rather publish one well written post on a weekly basis than publish 5 posts in the same time period that all are all shambles.
Quality versus quaintly is what we are talking about here.
The following are some of the qualities of an excellent blog post:
- Make your post relevant
- Maintain the relevant length (this should be 500 words and above)
- Create room for discussion
- The post should be readable i.e. use bullets, lists, graphs, and images to make your content easy to read.
- Your posts should be engaging i.e. make it personal and conversational. Let your personality shine and make it easy for readers to recognize your voice.
- Aim to provide useful information. Your main goal as a blogger in 2020 should be to provide useful information to your audience that helps them solve a problem or educates them. Do not make the posts about yourself and make it look like it’s only your opinions and ways that matter. Create a space for your readers and let them feel included in the conversation and that their opinions are also welcomed and respected.
In conclusion, I would like to say that you will not grow your blog’s traffic without doing these 3 things (consistency, SEO, and quality content) that have been discussed in this post.